Optimizing your Google Merchant account is quite similar to doing Search Engine Optimization. In both cases, the goal is to provide all the relevant information needed to ensure that you appear when people search for particular queries on Google. As a merchant, your opportunity to connect with potential buyers depends significantly on how optimized your Google account is. To get the most of your online effort and get visibility for your products on Google shopping, here are some of the tips you can follow to optimize your merchant account.
Add GTIN To Your Product Listings
GTIN stands for Global Trade Item Number. Adding this number to your product is a vital part of the process of optimizing your Google Merchant account especially if you resell goods. This number is provided by the manufacturer and allows you to display your product in relevant lists and search queries. This number will also ensure that your product is displayed in searches for “Top” or “Best” products in its category.
Improve your Product Title
To improve the visibility of your product, it is essential that you first identify the queries that people that typically search for your product commonly use and apply this to optimize your account accordingly. These essential keywords such as product or brand name should be included in your product title. You can also include descriptive terms that consumers are likely to use in searching for your product. You can make use of engagement data or search item reports to discover consumer queries and include them in your title.
Advertise Product Variations
This is a trick that comes in handy if sell products that are available in multiple variations. This can be in terms of color, size, pattern, materials, and so on. In this case, you should ensure that all these variations are submitted to your merchant account individually as a unique item or under another product as a “parent” product. You should also ensure that you align the description of the product variation you are listing with the information on your landing page.
Use the right Images
Images enhance your product listings and capture the attention of users when they open their queries. This is why it is recommended that you always use high-quality images. If there are texts over the image, they must be clean and clear. Additionally, you should ensure that the details of the product being advertised match the featured image.
Sales & Merchant Promotions
Another way to optimize your Google Merchant account is by creating sales and promotions. These are known to trigger consumers to make purchases and can lead to lower CPAs and high CTRs. If you intend to run a long sales or promotion campaign such as free shipping or product discounts, all you have to do is fill the promotions form to get set things up. You will be required to set specifics like the start and end date of your promotion, specific products, promotional codes, and so on.
Irrespective of who you are and what you sell, the visibility of your catalog depends largely on the thoroughness of your Google Merchant account optimization. How much value you get out of this process depends on how much work you put into the process which is why feed optimization is compulsory and following these recommended tops will be very helpful.